WeChat Moments Ads 101

Updated: 6 days ago


What is WeChat Moments Ads?

WeChat Moments Ads is an eco-system based on WeChat official account. It is one kind of native advertising that presents itself on WeChat Moments in a form similar to the original contents posted on WeChat moments by everyday users.


Through integrating hundreds of millions of user traffic, WeChat Moments Ads has offered advertisers a unique internet social marketing promotion platform.



Through WeChat Moment Ads, certain goals can be reached:

- Gain potential, high-quality fans.

- Support relevant commercial activities.

- Increase the sharing and play of videos.

- Promote certain apps.

- Promote local living services.


Why are WeChat Moments Ads worth investing in?


This is because WeChat stores enormous amounts of user data, which creates a competitive advantage over other platforms. There are over 1.2 billion monthly active fans on WeChat, and over 750 million daily active users on WeChat Moments.


Within the 1.2 billion monthly active users, most of them age between 15 to 40. Besides, WeChat has reached up to 93% coverage in the First-tier cities. What’s more, there are currently more than 20 million quality official accounts. Lastly, there are in total over 3 billion clicks on the articles published on the official accounts.



Tencent’s Advertising revenue comes from social media advertising and media advertising. It is understood that social media advertising accounts for nearly 70% of total advertising revenue, with a majority of it coming from WeChat Moment Ads. In short, the income coming from WeChat Moment Ads probably surpasses the income received from media advertising.



In conclusion, there are 4 main advantages for WeChat Moments Ads:


- Billions of users – covering almost all cybercitizens in China.

- Precision in targeting – each user is considered as a unit and Ads can reach each targeted individual;

- Systematic advertising tools – WeChat platform provides comprehensive and visualized data to evaluate if the advertisement is effective.

- Closed social ecosystem: certain measures including following official accounts, giving out coupons, Location-based services (LBS), and mini-programs ensures that WeChat is a closed-loop ecosystem.



An example of L'OREAL Paris' WeChat Moments Ads






Posting Ads on WeChat Moments can help you to gain a huge number of potential Chinese customers. If you would like to know more about WeChat Moments Ads, or if you need help with Ad placement, feel free to contact us.


Through integrating hundreds of millions of user traffic, WeChat Moments Ads has offered advertisers a unique internet social marketing promotion platform. Click HERE to view a case study on how Flinders University gained massive exposure through WeChat Moments Ads placement.


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