In 2020, the demand for security camera increased dramatically since the Covid19. With full marketing support from Jetek China Digital, the ROI of the E-commerce campaign of the security camera increased 650% in July 2020.
For example, the first WeChat Advertising campaign with the brand ambassador Lang Ping - she is a former Chinese volleyball player and the current head coach of China women's national volleyball team. The total of exposures is 2.1 million in the US, far exceeding the expected exposure. With a click-through rate of 2.11%. A total of 1xxx online direct sale. After that, 14 days retargeting campaign got another 3xx order (ROI 21/1 for the retargeting campaign).