Rednote
Little Red Book
Marketing
RED is one of the top 3 largest social media platforms among Chinese audiences. A social media platform that offers ”REVIEW” and “SHOPPING” functions, as well as being able to do cross-border E-commerce.
As of January 2019, it has more than 200 million registered users and more than 10 million daily users.
How We Utilise RED
Keyword Ranking
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More exposure and display in order to achieve conversion
KOL Effect
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Create HOT notes
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Accurately push the content of notes ot high-quality customers to achieve conversion
Celebrity Effect
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Increase brand awareness via using the popularity of celebrities and their own traffic
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Provide keywords and topics for later promotion
Quality Blogger Effect
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Followers range: 1k~3k
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Set off for KOLs
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Quantify articles for the brand
Brand Dropdown Keywords
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Improve brand awareness and brand promotion
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More convenient for users to find the brand they search
What is posted on RED
POSTS
Graphic Note
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Similar to Blog, with detailed information listed by words and graphics
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Suitable for Outfit / Beauty Demo, Restaurant review
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Keywords and Thumbnail are the core
Video Note
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The experience is more immersive and entertaining
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Higher cost
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Page interaction is similar to YouTube and TikTok
Demographics
Gender Distribution
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87.24% women
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12.76% men
Age Distribution
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70% under the age of 30
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40% of the users are under the age of 24
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30% of the users are between the ages of 24 to 30
Porcess
Define Ads Ojective
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Define the target of your business.
Define Business
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Define the type of your business and advice the best options for you.
Choose Type of Ads​
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Choose the ads you like.
Confirm​
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Last confirm and start the advertisement.