Little Red Book
RED is one of the top 3 largest social media platforms among Chinese audiences. A social media platform that offers ”REVIEW” and “SHOPPING” functions, as well as being able to do cross-border E-commerce.
As of January 2019, it has more than 200 million registered users and more than 10 million daily users.
How We Utilise RED
More exposure and display in order to achieve conversion
Create HOT notes
Accurately push the content of notes ot high-quality customers to achieve conversion
Increase brand awareness via using the popularity of celebrities and their own traffic
Provide keywords and topics for later promotion
Quality Blogger Effect
Followers range: 1k~3k
Set off for KOLs
Quantify articles for the brand
Brand Dropdown Keywords
Improve brand awareness and brand promotion
More convenient for users to find the brand they search
What is posted on RED
Similar to Blog, with detailed information listed by words and graphics
Suitable for Outfit / Beauty Demo, Restaurant review
Keywords and Thumbnail are the core
The experience is more immersive and entertaining
Page interaction is similar to YouTube and TikTok
70% under the age of 30
40% of the users are under the age of 24
30% of the users are between the ages of 24 to 30
Define Ads Ojective
Define the target of your business.
Define the type of your business and advice the best options for you.
Choose Type of Ads
Choose the ads you like.
Last confirm and start the advertisement.