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Little Red Book

Marketing

RED is one of the top 3 largest social media platforms among Chinese audiences. A social media platform that offers ”REVIEW” and “SHOPPING” functions, as well as being able to do cross-border E-commerce.

 

As of January 2019, it has more than 200 million registered users and more than 10 million daily users.

How We Utilise RED

Keyword Ranking
  • More exposure and display in order to achieve conversion

KOL Effect
  • Create HOT notes

  • Accurately push the content of notes ot high-quality customers to achieve conversion

Celebrity Effect
  • Increase brand awareness via using the popularity of celebrities and their own traffic 

  • Provide keywords and topics for later promotion

Quality Blogger Effect
  • Followers range: 1k~3k

  • Set off for KOLs

  • Quantify articles for the brand 

Brand Dropdown Keywords
  • Improve brand awareness and brand promotion

  • More convenient for users to find the brand they search

What is posted on RED

POSTS
Graphic Note
  • Similar to Blog, with detailed information listed by words and graphics

  • Suitable for Outfit / Beauty Demo, Restaurant review

  • Keywords and Thumbnail are the core

Video Note
  • The experience is more immersive and entertaining

  • Higher cost

  • Page interaction is similar to YouTube and TikTok

Demographics
Gender Distribution
  • 87.24% women

  • 12.76% men

Age Distribution
  • 70% under the age of 30

  • 40% of the users are under the age of 24

  • 30% of the users are between the ages of 24 to 30

Porcess

Define Ads Ojective

Define the target of your business.

Define Business

Define the type of your business and advice the best options for you.

Choose Type of Ads

Choose the ads you like. 

Confirm

Last confirm and start the advertisement. 

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