Michael Hill Jewellery has the tagline "Made to love, and for love." They showcase their quality in every piece they produce. Jetek was motivated to stay true to the brand's message by creating a campaign that highlights Michael Hill's simple elegance and precisely targeting it to reach the required Chinese consumers.
Jetek ran a campaign with the incentive of a big discount for consumers who used the WeChat mini-app to purchase (Ecommerce). Using photos of their most popular products and memorable tagline Jetek was able to create an engaging campaign that garnered necessary attention and helped generate sales.
A combined total of 822 thousand exposures were produced from the campaign. Click rate was 1.72% A total of 1825 conversions were made through this campaign.