TikTok and Douyin are still growing and becoming a great place to advertise.

Douyin is the Chinese version of TikTok. People post short videos that are displayed on users' pages in a continuous list that is scrolled through. These platforms have become a place of promotion for brands as eCommerce grows.

These applications are used mostly by the ages of ’40s and under. The largest group would be young adults.

The male and female statistic is almost 50 50 so targeting both genders

is not a problem.

If your target audience is part of the young demographic, these applications are the easiest way to reach them.

There are no main differences between the two platforms as Douyin is the mother of TikTok. Content placed on Douyin will not be placed on TikTok and vice versa.


TikTok

Search Feature

Aimed at users around the globe

Cannot be downloaded in China

Used more for entertainment


Douyin

Scan and search feature.

Users can scan any item on-screen and a pop up will allow the user to purchase immediately

Aimed at Chinese demographic

Used more for informational purposes Mini Programs

Advertisements must be engaging, up to date with trends, and sharing a product that is different than the rest.

Main ways to advertise on TikTok as well as Douyin


Video Feeds

Up to 60 seconds (if the account is verified) and an internal link can be implemented. These appear in a user’s feed while using the platform.


Splash ad/Brand takeover

A 3-5 seconds advertisement that is played once the platform has started. These ads are launched at a maximum of 4 a day.


Sticker Ads

Brands can make customised stickers to promote a product or their company. Users can add these stickers to their video clips and create funny and engaging content.

This is mainly used in Douyin.


Branded Hashtag

Partnering with TikTok/Douyin to make a Branded Hashtag Challenge for users to duet and share your brand. Although this can be done by using the right

influencer.


Influencer Marketing

Having an existing, well known, influencer to promote your brand by using your products. The easiest way to get to your target audience.

Using influencers to promote your brand is the best option. Make sure your target audience fits well with the interests of the influencer and their following.

Influencers can start a hashtag challenge themselves that have known to become the next trend. TikTok can do this for you but with an unnecessary expense.

This type of marketing has been most effective for industries, as they are more likely to be engaged by the viewer.

What can’t be advertised

Cigarettes and Tobacco products

Drug-related products and services

Weapons

Gambling

Sexual products and services

Political ad

Counterfeit goods

Products and services that enable dishonest behaviour

Animals


Every country has its own restrictions, but these are the main points that every brand needs to follow.

Video feed advertisements are frequent enough to grab someone’s attention. A swipe right will automatically bring the user to the product available for purchase. This feature is also on Douyin.

Items can be purchased directly on the application and users will not be brought to a secondary location.

Companies can insert a link to their website on their account page and users, again, will not be brought to another application.

Verify TikTok account


Start a TikTok Ads Manager account and access Account Setup.

Business Verification ID Number

Business Name

Name of Legal Representative


Verify Douyin Account


Create a Douyin account

Provide the following documents

Type of account (company or individual) CategoryRegion of registration (supports oversea companies)

Region of operation

Presence of offline stores

Business license

Operator name

Operator phone number

Operator email


The review process will begin when the required information has been entered and generally takes 5 days.

The audience that you are targeting determines which application you should use for advertising.

If you are targeting the Chinese market, use Douyin. Anywhere else use TikTok.

Keep in mind that the Chinese market is more likely to purchase on Douyin than the other users on TikTok.


If you want to know more, please feel free to contact us and one of our team members will be more than happy to assist you.

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