By Susan Song - Jetek Staff
Attention‼!
Be sure to remember to give priority to collecting second-hand information‼
It was firstly gathering secondary data from available reports and other internal and external data sources.
Secondary data concludes both internal and external sources.
Internal sources:
Sales data
Which may be broken down by geographic area, product type, or even type of customer.
Accounting data
Costs, prices, and profits by product category.
Competitive data
Competitive information is recorded by the sales force or obtained from the Internet.
External sources:
Government sources
Census data profiles the population by geographic area.
News sources
Organizations such as Nielsen are constantly tracking consumer data like official websites which provide a summary, every month, of Australian consumers’ surfing and streaming behavior.
Corporate information
Industry research, such as that provided by IBIS World (http://www.ibisworld.com), provides information on the marketing environment – including regulatory threats and the competitive environment.
Comments