The Client :
Virgin Air wanted a quick campaign to advertise a promotion for cheaper flights to ring in the New Year. They wanted to target Chinese residents already in Australia who are likely to travel. Jetek decided on a WeChat moments promotion that would screen for 24 hours but featured the same results as some week-long campaigns.
The concept was flights as cheap as $75 being offered paired with alluring travel photos, and the incentive of winning a round trip flight to Tokyo. The ad was on WeChat over 24 hours and when clicked opened to an engaging landing page in Virgins signature red.
The campaign landed over 96 thousand exposures. Plus, 474 people followed Virgins official WeChat account. The campaign was most popular with people between 26-35. Females were shown to be more interested in the ad as 75% of clicks were women.