Iconic South Australian winery Jacob's Creek approached Jetek to do some KOL (influencer) marketing. Jetek chose two well-established influencer couples to spend a day at Jacobs Creek experiencing all it had to offer in turn for some blog-like articles. These were then shared across several social media platforms.
There were four articles. With the themes of: Group wine tasting, Lunch, Blending and Masterclass. These articles contained matching pictures taken by a professional photographer. The articles and images had a fresh and lively feel to match Jacob's Creeks brand persona.
The articles were shared across 3 media Channels on WeChat. The total number of views across all 4 was 11,121. The articles were shared 9 times. The most popular article was the group wine tasting.