Influencer marketing is a great way to expand your target market quickly.
Chinese Influencer marketing consists of KOC (Key Opinion Consumer) and KOL (Key Opinion Leader). Seeing products advertised by either an everyday customer (KOC) or a bigger influencer (KOL) is a great way to showcase products naturally.
Influencer marketing has proven to work for brands wanting to expand their targeted audience as social media users are more likely to make an impulse purchase.
KOC is Key Opinion Consumer, focusing on product testing and giving reviews based on the relevant product testing results. Therefore, the influence of KOC has more authenticity and reliability for audiences.
KOL, Key Opinion Leaders, have built up a reputation of their own and have a certain number of followers. KOL has expertise in some special field. More importantly, they are good at communication, and they know how to influence audiences' behaviour.
How We Utilise
We can get in contact with KOC's and KOL’s that will work with your company and that fits well with your targeted market. We will recommend different influencer marketing strategies depending on your brand. E.g. Multiple small KOC’s or a bigger KOL.