By Susan Song - Jetek Staff
A written document that specifies the activities to be performed to implement and control an organization's marketing activities.
Something a company does extremely well, which sometimes gives it an advantage over its competition.
A combination of circumstances and timing permits an organization to take action to reach a target market.
Temporary periods of optimal fit between the key requirements of a market and a company’s capabilities.
The result of a company is matching a core competency to opportunities in the marketplace.
Marketing plan for L’Occitane en Provence
1. Develop and produce high-quality skincare products, create contribution of pure, comfortable, and enjoyable experience for consumers.
2. L’Occitane has an eco-friendly goal of plastic adoptive reducing. The brand encourages consumers to use product refill packages instead of buying new bottles. Meanwhile, the brand also innovated a new creative method of product bottles, such as recreating product packages into handicrafts and planting flowers in packages after products used out like body lotion and shampoo.
The brand has a long history, natural ingredients, good-looking product packages, multiple flavors of products, great variety of products.
Great demographic of middle-high income consumers over 16 years old. Digital social media promotion (Instagram, Twitter, Facebook, RED, etc.).
Product development and sales enhancement in the short-term and long-term periods of the brand.
High-quality natural products, variety of product range (hand cream, soap, perfume, body lotion, shampoo sets, lip balms, and so on).
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