Little Red Book
Marketing
RED is one of the top 3 largest social media platforms among Chinese audiences. A social media platform that offers ”REVIEW” and “SHOPPING” functions, as well as being able to do cross-border E-commerce.
As of January 2019, it has more than 200 million registered users and more than 10 million daily users.
How We Utilise RED
Keyword Ranking
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More exposure and display in order to achieve conversion
KOL Effect
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Create HOT notes
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Accurately push the content of notes ot high-quality customers to achieve conversion
Celebrity Effect
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Increase brand awareness via using the popularity of celebrities and their own traffic
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Provide keywords and topics for later promotion
Quality Blogger Effect
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Followers range: 1k~3k
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Set off for KOLs
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Quantify articles for the brand
Brand Dropdown Keywords
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Improve brand awareness and brand promotion
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More convenient for users to find the brand they search
What is posted on RED
POSTS
Graphic Note
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Similar to Blog, with detailed information listed by words and graphics
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Suitable for Outfit / Beauty Demo, Restaurant review
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Keywords and Thumbnail are the core
Video Note
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The experience is more immersive and entertaining
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Higher cost
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Page interaction is similar to YouTube and TikTok
Demographics
Gender Distribution
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87.24% women
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12.76% men
Age Distribution
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70% under the age of 30
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40% of the users are under the age of 24
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30% of the users are between the ages of 24 to 30
Porcess
Define Ads Ojective
Define the target of your business.
Define Business
Define the type of your business and advice the best options for you.
Choose Type of Ads
Choose the ads you like.
Confirm
Last confirm and start the advertisement.